Fermacell’s ‘too good to be true’ building board is stronger and more versatile than plasterboard and 100% recycled so it’s more environmentally-friendly than engineered woods. But the industry was neither fully aware of Fermacell’s advantages, nor unhappy enough with the alternatives to change. 

 

We developed two integrated campaigns around the Fermacell orange –familiar throughout the industry – using press, product cards and online. One promoted general awareness of the brand’s impeccable green credentials; the other specifically targeted the fast-growing Offsite/Modern Methods of Construction sector – the perfect market for Fermacell. The complementary banner ads were used in rotation on the Building Online and Building Design Online websites.

 

The online campaigns generated a healthy 146 unique click-throughs to Fermacell’s website in the first month, rising to 191 in the second.