Research showed HealthSure’s cash plans – where policyholders pay a small regular sum then claim cash towards everyday treatments such as dental and optical – weren’t fully understood. So while increasing sales leads, we also needed to explain the product. 

 

Our ‘feelgood’ campaign featured ordinary people, happy with the way HealthSure makes essential healthcare for themselves and their families affordable. With strong branding and a breezy tone, we also needed to know if the HealthSure concept was being understood.

 

In research, 94% found the product either very clear or clear, describing the work as inviting, attractive and informative – particularly the photography. Best of all, 70% were likely to respond…which people did. After one month enquiries were 71% up on the same month the previous year, with a further 36% increase 12 months later.