A long-established maker of stairparts with an enviable reputation for quality, Richard Burbidge had problems. A difficult restructuring; industry perceptions that it was out of touch; and a commercial product – Fusion – that was better-known than the main brand: Richard Burbidge needed reinventing inside and out.

 

Starting with a new and positive proposition – ‘Make it Happen’ – the existing identity was subtly changed to make it contemporary. Fusion became a product descriptor rather than a brand. And everything from website to brochures to ads was simplified with a new look, including stylish photography featuring real people and a tone of voice reflecting quality with style.

 

Initial results were very positive and the client delighted. The ‘absolutely fantastic’ work achieved everything they wanted and more; it’s even been heralded as ‘the beginning of a new dawn’.