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Under fire for being late and over-budget, Wembley National Stadium needed to promote its desirable but expensive Club Wembley ten-year seat licences ahead of opening.

 

With a core audience of affluent football lovers our campaign combined emotive soccer imagery (often recent England matches) with strong, consistent branding, while never forgetting concerts and other non-football events. “Football-speak” combined with tailored sales messages early in the campaign tackled purchase being postponed until the stadium opened.

 

We’ve helped Wembley consistently hit its targets, with a thirteen-fold return on investment for national press, DM response rates over 2% and £3 million revenue from one burst alone. Online campaigns produced click-through rates of 0.71%. The Sunday Times called it “The most successful sports marketing exercise carried out in the UK”.